Children’s voice dalam iklan: pengembangan jiwa kewirausahaan anak berbasis Project Based Learning

Abstract

In learning, there are still often teachers who treat students as if they have not been able to make decisions, make choices, and give their opinions. This is the factor that the student cannot develop and has a role in learning. In learning, students should be given the opportunity to communicate their ideas and opinions so that the student's voice (children's voice) is noticed. The purpose of writing this study is to describe the implementation of the learning process and increase the entrepreneurial spirit in advertising materials that pay attention to student voices (children's voice) based on project-based learning in Class V students of SD Ngentak. This study used qualitative descriptive research method. The results showed that learning activities on the material made advertisements with the PjBL learning model based on Children's Voice as expected. The level of learning suitability based on the analysis recap reaches 100% and is included in the Very Appropriate (SS) category. This shows that students are able to complete projects well in accordance with the learning concepts implemented in Class V of SD Ngentak. Children's voice as voiced has succeeded in making students the center of learning and teachers as facilitators for student learning. As for the analysis of student learning outcomes showed very satisfactory results. The value of student entrepreneurship level with the application of the PjBL learning model based on Children's Voice reached 92.86% in the Very Good (SB) category and 7.14% in the Good (B) category. This shows that PjBL about making advertisements based on children's voice can improve the entrepreneurial spirit of grade V students of SD Ngentak.